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The Web’s Attention-Grabbers: Structured Snippet Examples & Best Practices

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Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you […]

Passing the Vibe Check with Ramiro Gonzalez

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As creators, marketers, storytellers and members of a global society, consuming information is a huge part of our everyday lives. But what can happen when we put down the phones, […]

Top 10 Marketing Performance Platforms to Elevate Your Marketing Game in 2024

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How are your New Year’s resolutions coming along? Not to worry — I don’t mean going to the gym. I want to know about your marketing efforts. Did you start […]

How To Know If Your Site Is ADA-compliant

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Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures […]

SEO

Google Enhances Vacation Rental Listings with New Markup Support

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On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — […]

GA4 360 Explained: Analytics 360 Vs. GA4 Standard

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These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often […]

How Much Do Google Ads Cost? A Guide for 2024

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Navigating digital marketing in 2024, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a […]

Content Strategy in SEO: Planning for Success

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Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in […]

Everything Content Marketers Should Know About Fake News

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“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, […]