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New figures have suggested that a significant proportion of marketers intend to increase spending on Web 2.0 and house list-based email marketing campaigns to combat the effects of the downturn.
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Organizations need to ensure they are adequately protecting their brands when it comes to online search, a new report has advised. According to Hitwise, a significant proportion of branded online […]
Revenues from online advertising in the US approached $5.9 billion in the third quarter of 2008, according to a new report from the Interactive Advertising Bureau (IAB). The organization, which […]
The latest figures from the Retail Email Index have shown another increase in email marketing activity among US retailers.
According to the index, email activity surged by 11 percent in the w
The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.
Such is the assertion of Shaun Young,
Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.
Rachel Hawkes, e
The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.
Web r
Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on […]
Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein […]
MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over […]