Create content marketing advocates to boost SEO and social visibility

At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.

A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.

Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.

Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.

As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.

Here are some insights and tips to get the right Twitter followers.

As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.

At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.