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A Site Speed Primer for Marketers – Part 1: Picking the Right Web Host

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Google said that site speed is an important consideration in their pagerank formula. Part 1 of this guide focuses on picking the right web host for maximum efficiency and speed.

The Foolproof Formula for Online Marketing Success

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Follow the ideal e-business marketing formula to maximize the return on your website, encourage brand sharing and surprise and delight your customers.

Five free SEO tools for the frugal marketer

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Specialists can offer custom consultancy and analytics, and there are a number of free tools on the web that can help marketers understand the benefits of their organic search campaigns.

Content marketing and copyrights: Protect your words (and search ranking)

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Once you’ve put in the time and resources to develop custom web content, copyright your content to make sure your site – and your brand – get the ranking and relevant traffic you deserve.

2011: The Year of Mobile Convergence – Prepare for the Experiential Marketing Explosion

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Between major strategic alliances in mobile and new technologies like NFC appearing in smartphone hardware, 2011 will be a catalyst for mobile marketing and connected experiences.

Google Instant’s impact on search: Beneficial or distracting?

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Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).

Nokia and Microsoft, A Mobile Marketing Partnership Made in Heaven?

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Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.

Planning for Content Marketing Success: Part 2

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Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.

Planning for Content Marketing Success: Part 1

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It’s important to set a winning strategy for content development before you even push it live, and good writing is a source of success.